Websites need a “contact us” page, and those contacts need attention – Post Bulletin
Nearly 100% of all websites have a “contact us” page somewhere on the site.
I’m starting to wonder why.
Two weeks ago I filled out a form on a local vet’s site because my horse, Diamond, seems a bit sickly. To date, no response to my request.
This is not the first time this has happened and I am certainly not the only person to have experienced this.
The purpose of the “contact us” page is to allow users to communicate with the owner or moderator of the site. If a website is set up correctly, when the contact form is filled out, it triggers an email to the person moderating the inbox.
This is meant to be an easy method to contact a business and get a quick response. Key words: “supposed to be”.
One of the important reasons for having a contact form on your website is to reduce the amount of spam that arrives in your inbox. Having this form saves a lot of time cleaning the junk from your emails. That’s why you shouldn’t just post your email address on the website.
The second most important reason to have this form on your website is lead generation. If you are a seller, you understand why. If you are a business owner, you understand this.
There are several other reasons a business should have a contact form, and here are a few.
- If your business doesn’t use a customer relationship management (CRM) platform, this form is a lead follow-up method. Contact forms can collect any information you choose, but most are good at getting the basics, including name, phone number, and email address.
Collecting this information strengthens your mailing list. Do you send newsletters with tips, tricks of the trade, sales, or other industry-related information?
- Customer service. It’s the easiest way for your existing and potential customers to get in touch with you. But, they expect an answer, and often the questions are urgent.
It is important to have 24/7 availability. If people can’t reach you, chances are they’ll lose interest and move on to the competitor. This affects your conversion rate (if you watch it closely). Being able to fill out this form keeps your prospects interested.
Remember that these forms can capture just about any information your business needs. This includes comments. Positive or negative feedback is important. Right now, it seems like complaining face-to-face is popular, but some people sincerely want to offer good feedback anonymously or in a non-confrontational way, which is quite refreshing. What better way to harvest it?
According to developers and website builders, having a contact page is one of the three most important pages on a website. Without being able to communicate with anyone, how many unmet needs, how many potential customers go to your competitor, and how much money is your business leaving on the table?
If your company’s website doesn’t have this form, add it. But only add it if you are going to answer questions from potential customers. If your company’s website already has one, who responds? Do they answer it? They need it !
Kristen Asleson is the owner of Midwest Virtual Assistants. Send your comments and ideas to